Brand Identity

Introduction Focus
Put it there

Focus, a full service IT partner for small and medium businesses, approached us to carry out a complete rebrand. We began by hosting a workshop, in which the character of the team really shone through.

All about you
Passionate about people

It was clear that the Focus team offered a level of service not usually associated with the IT industry. As a result, we took a people-centric approach to bring their personality to the fore, emphasising their point of difference through language and tone of voice.

Down to Earth
Down to earth

To bring these attributes to life, we used a vibrant colour palette and quirky illustrations, keeping their communications down to earth and succinct. All of this helped to distance Focus from what is sometimes thought of as a techy, non-personable industry.

Looking ahead
Looking ahead

As Focus look forward to a bright future, they plan to harness their new brand identity, establishing the business as a ‘best in class’ IT partner with that all-important personal touch.